Photo: Swimsuits For All
Earlier
this year, models Nina Agdal, Lily Aldridge, and Chrissy Teigen went
topless for the cover of the Sports Illustrated swimsuit issue. But when
three plus-size models, including supermodel Robyn Lawley, did
a
tongue-in-cheek recreation of the photo, it wasn't a satire
– it was a way to show how women of all sizes can be sexy and confident in swimwear.
The original 2014 Sports Illustrated Swimsuit Issue.The shoot was organized by Swimsuits For All, a company that makes swimwear for plus-size women, and was part of a free calendar
that the company created. The printable online calendar features the
four models in various swimsuits and includes notable dates, fun facts,
and activity ideas. For Gabi Gregg, 27, who blogs under the name Gabi Fresh,
being part of Swimsuits For All's Sexy at Every Curve campaign was a
way to help women realize that you don't have to look a certain way to
wear a swimsuit or have a good time at the beach. The Los Angeles-based
style blogger even created her own bikini for the brand, a bright neon
suit with zigzags that she wears in the campaign's official video.
I
t was great to be on set with such positive women who love
their bodies, and that was what really made the campaign she tells
Yahoo Shine.Swimwear is hard for a lot of women, but I hope that
this campaign helps them realize they don't have to lose weight to go
to the beach or feel good or comfortable participating in life.
Gregg's blog, which she launched in 2008, started out as a
way for her to share shopping tips with other plus-sized women. But now
that more and more brands are offering stylish plus-size clothing,
Fresh has expanded her blog to be more generally about personal style.
Her style icons include Solange Knowles, Kelly Osbourne, and Beth Ditto,
frontwoman for band The Gossip and Karl Lagerfeld muse.
Photo: Swimsuits For All Photo: Swimsuits For AllBut
encouraging body positivity is about more than simply featuring
plus-size models in ad campaigns. Gregg points out that the Sexy At
Every Curve campaign shows a diverse group of body sizes and shapes.
Three perfect models who happen to be size 10 doesn't make a great campaign," she says. "We had a range.
For Swimsuits For All, which uses the slogan our favorite
curve is your smile the best brand ambassador is a happy customer.
They ask women to submit photos of themselves in their favorite
Swimsuits For All bathing suits, which it features on the company blog or Instagram account.
Women from around the country have been sending in pics of themselves
styling their swimwear, accessorizing with cute sunglasses, headscarves,
jewelry, and other fun accessories. And that's one of the messages
behind the Sexy At Every Curve campaign - anybody can wear a swimsuit,
but it takes someone unique to have style.
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