Chobani Apologizes for 'Nature…Not Scientists' Slogan

Chobani has apologized for a slogan on some of their Greek yogurt lids that fueled a food fight on social media.
The company's "Simply 100" yogurt, which contains 100 calories, had lids that read, "Nature got us to 100 calories, not scientists. #howmatters."
While the company was trying to draw attention to
their natural ingredients, the slogan ended up doing the opposite. Scientists, yogurt lovers, and especially yogurt-loving scientists used the company's own Twitter tag, #howmatters, to point out just how much "science" was used to engineer the yogurt.

David Grinspoon, curator of Astrobiology in the Department of Space Sciences at the Denver Museum of Nature & Science in Colorado, said the tagline made him rethink buying another Chobani.

And Chobani loses my business & that of anyone who cares about ignorant anti-science MT @piperjklemm